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Ayu's decision : "I will live AS A PERSON in AVEX!!"

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This segment is used a Domumentary of Ayumi Hamasaki(SuperTV),2004。In 2000,her first Best Album,"A Best",was released by AVEX against her refusal intention. Ayu recognized she is "a commodity."But Ayu began to fight against the situation.

Channel: Music
Uploaded: December 4, 2007 at 12:36 pm
Author: tastunoto

Length: 01:36
Rating: 4.65
Views: 54449

Tags: avex  ayu  ayumi  hamasaki  interview  j-pop  superTV  

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Video Comments

zeniweni (October 7, 2008 at 12:12 am)
Ayu wouldn't really be as successful as she is now without Avex and the same goes for Avex.
ichigo9020 (October 2, 2008 at 4:23 pm)
aaahhhh you're so beautiful!! aishiteru ayu chan!!! i hope to find a wife like you!!
mengkitt (September 10, 2008 at 1:57 pm)
she is the best singer for me... it took me like 3 years to collect the full album of her... she's might look avex's products but she does her job as a true singer thats why she is great...!!!
gogoutube (August 31, 2008 at 5:17 am)
i never knew it but Ayu talks kinda manly. like her voice and her movements. so different from her commercials and mvs... haha
kienezo (August 25, 2008 at 9:38 am)
i dont know if she is the best in the world or not but she is the best for me
shisukoayuzhen (August 23, 2008 at 12:33 pm)
i love ayu suddenly she is an avex product they payed for her plastic surgery and everything they used her to make millions she win a lot, but avex gets all the credits and not only her, all the people around her dancers, etc they may be in a really stressful enviroment
riruree76 (August 12, 2008 at 11:31 am)
会社は組織です。どれだけ利益を上げていくか、これを追求するのが会社です。ましてやエイベックスは上場一部ですよね。彼女はプロ意識がなさ過ぎる。 プロである以上、その組織に属している以上、商品であることはあたり前だし、会社が求めるニーズに応えられるのが本当のプロの仕事だと思う。会社はその商品をどうやって売れば利益になるかを戦略的に考えながら売ってる。ただ歌が好きなら、路上で歌ってもいいし地方のライブハウスで歌っていればいい。でもその歌を「売る」となったら、それはれっきとした「商品」となるのです。 「もう逃れられないなら・・・」って・・・?会社によって作られた「浜崎あゆみ」というアーティストであるはずなのに、どうしてそういう思考回路になるのか疑問でなりません。 「浜崎あゆみ」という商品の裏で、膨大な数のスタッフ・社員が動き、日夜、働いている。 組織の一部がいやならば、会社を辞め、自分でレーベル立ち上げて、そこから売り出せばよいのでは?すべて自分で決め、すべて自分でやるんです。 本当の意味でのセルフプロデュースを。会社あっての「浜崎あゆみ」だということを忘れてはいけないと思います。
astralballad (August 2, 2008 at 5:39 pm)
While she hates/hated Avex's treating her as a "product" rather than a "person", I'm sure she still feels loyal to certain staff members (especially Matsuura, who was largely responsible for her success). I applaud Ms. Hamasaki's sticking with Avex through rough times; it certainly could not have been easy. But, judging from your user page, that comment was just a plug for Ms. Utada.
travisger11 (July 29, 2008 at 5:48 pm)
the way people are talking it sounds like she hate her record label. she should sign with emi music japan like utada
shinyflash (July 27, 2008 at 12:03 am)
According to her, she is a 'product', not a person.

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