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"Health Food" vs. Healthy Food -- How to read labels

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Do you know how to read food labels? Maybe you THOUGHT you did. Truth is, you probably don't. But Jeff Novick of the Pritikin Center does, and in his full talk he shows the 3 easy steps you MUST know if you ever buy foods at any supermarket or "health" food store. In this online excerpt, Novick -- who used to be a food service manager at Kraft Foods -- exposes one of the dirty secrets major food corporations use to deceive consumers. It's no accident labels are so confusing! High-protein/low-carb diet proponents claim that the US started eating "low-fat" foods 20 years ago and yet still gained weight, "proving" that the low-fat diet wasn't effective. But that's nonsense, as Novick demonstrates in his talk. The foods weren't/aren't low-fat at all. Food companies use sleight of hand to make them appear that way. Novick shows how to cut through the nonsense of food labeling to see what you need to see, and understand what you're really getting. This is an excerpt from Novick's 80-minute talk at the VegSource 2007 Healthy Lifestyle Expo, and part of a 12-part series of top health expert presentations. In his full fascinating and entertaining presentation, Novick teachers the "three easy rules" for cutting through the b.s. and quickly understanding food labels, to know exactly what you're getting. After watching his talk, you'll never look at packaged food the same! You can get a DVD set featuring all 12 amazing talks from the Expo 2007. CLICK HERE for more info: https://secure.vegsource.com/catalog/

Channel: Howto & Style
Uploaded: July 30, 2007 at 9:13 pm
Author: headveg

Length: 09:24
Rating: 4.90
Views: 19359

Tags: deception  diet  food  health  labeling  low-fat  myths  nutrition  plant-based  vegan  vegetarian  

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Video Comments

pro985 (August 18, 2008 at 7:21 pm)
that was great clip i would of never thought that kinda of marketing would of took place clever from the people who did that but it was a huge wake up call to me and defo im gonna be more carefull from buyin things that say "FAT FREE"
DrScottDoughman (July 30, 2008 at 12:27 am)
check out VEGETARIAN FISH OIL: MICROALGAE OIL, Life's Omega-3 Pearl. VEGETARIAN FISH OIL is the new best source of omega-3 DHA and EPA. The World's Richest DHA Source is better tolerated over fish oil, lowers triglycerides and raises HDLs better and is formulated better for kids and adults, since 90% of the omega-3s held by the body are DHA. Even better, Microalgae oil is the source where fish oil omega-3 comes from. Eco-Sustainable.
MccainsaLIBERAL (April 10, 2008 at 6:08 am)
type in here, PROTEIN MYTH Video By World Class 100 % vegan super athlete, Tim van orden . He is in exc health and condition, Attempting to Make US Olympic Team. and hes proving that we've all been LIED to about Protein ! Spread the word and help get the truth out . We've been lied to on a Massive scale, all for Money and power. Check this Out
jfsoller (March 27, 2008 at 12:38 am)
I'm dumbstruck! I'm completely dumbstruck! I've never been so dumbstruck in all my life!
slizzoff (March 16, 2008 at 10:58 am)
too many useless Number crunching just to heat healthy..psh
bubbles29118118 (March 5, 2008 at 11:25 pm)
Nice Movie Guys - hes a legend! hgrant.net
damevid (February 16, 2008 at 9:26 am)
way cool
g8terun (January 16, 2008 at 2:13 am)
cool
steph4345 (January 10, 2008 at 5:12 am)
what is his website??? can someone tell me please
robertangel30 (January 2, 2008 at 12:05 am)
Too bad he does not know that fat-even saturated--is not the problem. Sugar, refined carbs and transfat are the problem. also, too much omega 6 fatty acids (soy, canola) in our diets.

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